Curved Modular Display Activation

I was closely involved in pushing the boundaries of the modular design for this premium retail activation. Working with the T3 Frame system, I helped develop a bespoke curved display that blended architectural elegance with practical, tool-free assembly. My work focused on:

• Designing precision curves (from 600 mm diameter upwards) to create a distinctive, high-end form

• Integrating engineered inserts for acrylic panels, ensuring outdoor durability

• Collaborating with Effectiondk’s graphics team to achieve a seamless mirror-finish aesthetic

• Coordinating the technical build and installation across London and Paris to meet tight deadlines

The display was fully reusable, transportable, and sustainable, supporting the client’s mission while enabling striking visual impact in multiple retail environments. My contribution ensured the design was both innovative and practical, helping the team deliver the project on time and to a high standard.