A Creative Lead / Design Director specialising in experiential design, brand activations, immersive environments, and large-scale installations, bringing over 14 years of experience across events, exhibitions, and modular systems. Work focuses on transforming ideas into striking, buildable 3D experiences that connect brands with audiences in meaningful and memorable ways.

The approach blends bold conceptual thinking with deep technical and production awareness, ensuring every concept not only inspires but can be delivered flawlessly in real-world conditions. From sports sponsorship activations to retail pop-ups, product launches, and exhibition environments, projects are shaped with equal emphasis on creativity, feasibility, and on-site execution.

Driven by a design philosophy built on:
Bold ideas. Smart design. Flawless delivery.

Collaboration with agencies, brands, production teams, and fabricators spans the full journey—insight, concept creation, development, and final implementation. Extensive experience in modular and custom fabrication enables solutions that balance innovation with structural integrity, efficiency, and craft.

Ideal for teams seeking a creative partner capable of elevating briefs and producing standout, real-world experiential moments that leave a lasting impact.