Immersive VR Gaming Activation for VRX Networks – T3 Affinity Modular System

T3 Systems partnered with VRX Networks to deliver a high-impact, immersive VR gaming pop-up that combined interactive gameplay with branded retail functionality. Built with the T3 Affinity modular system, the activation was engineered for speed, transportability, and seamless integration of AV and tech elements.

The setup featured four individual VR gaming pods with headsets, controllers, and external screens, alongside three large-format monitors looping branded content. A dedicated staff station supported player check-in, merchandise, and payment processing—all within a compact, flexible footprint.

Tool-free assembly and modular construction enabled rapid setup, easy reconfiguration for different venues, and durable, long-term reuse. The result was an engaging, visually striking activation that delivered both user interaction and brand impact across multiple locations.