Gazelle Bikes
Modular Retail Display – Eclipse Range Launch in North America
Gazelle Bikes partnered with Olson Visual and T3 Display Systems to create an immersive, modular retail display for the Eclipse electric bike range. The project involved extensive technical planning, pre-build, and rollout coordination to ensure safe, visually impactful presentations across multiple North American retail locations.
The modular system featured tool-free assembly with T3’s Twist & Lock framework, custom shelving and bike supports, and seamless SEG graphics. Pre-build and testing were conducted to guarantee flawless installation, adaptability for different store layouts, and secure transport.
The result was a scalable, reusable retail presence that highlighted Gazelle’s premium brand identity, simplified logistics, and delivered a consistent, high-impact customer experience across the region.
“The technical expertise and planning brought the Gazelle retail display to life exactly as envisioned. The modular system performed flawlessly across multiple locations, making installation seamless and supporting a high-impact brand experience.” — Rick Olson CEO, Olson Visual