Cinema Pop-Up Display

Context Marvel's Eternals premiere required a high-impact pop-up display that could be deployed quickly in a cinema environment while delivering visual impact worthy of a major film launch.

Challenge Translate the creative team's concept into a structurally sound, rapidly deployable solution with seamless visuals, integrated lighting, and tool-free assembly—all within tight premiere timelines.

Strategy Provided technical consultation to Olson's visual team, recommending T3 Frame modular system for structural flexibility and speed. Focused on lighting integration and SEG (Silicone Edge Graphics) cladding to achieve clean, tensioned graphics without visible seams.

Execution Advised on T3 Frame configuration for optimal stability and visual impact. Specified cladding tolerances to ensure tight, wrinkle-free graphics. Integrated lighting seamlessly within the frame system for enhanced visual depth and brand presence.

Outcomes

• Clean, premium visuals with no visible hardware

• Fast, tool-free on-site assembly meeting premiere deadlines

• Successful translation from concept to build

• Reusable modular solution aligned with sustainable event practices