Modular Curved Display for Global Airshow

The Strategy - In partnership with AD Aerospace, we translated a complex aircraft concept into a clear, engaging B2C experience on a tight budget—using a scaled aircraft fuselage as a single spatial metaphor to make technical hardware immediately legible and easy to navigate.

The Execution - Products were anchored within the scaled fuselage, using graphics rather than physical dividers to define functional zones. Co-leading the process with technical teams and managing bespoke hardware through multi-stage pre-builds, we balanced design ambition against engineering and budget realities.

The Impact - The stand became a show-floor focal point, driving a 33% increase in footfall year-on-year. A key innovation—a dual-concept pitch model (budget-aligned vs. upgraded)—preserved feasibility while enabling informed decision-making under tight constraints.